Projects
Throughout my career, I’ve had the opportunity to work on a variety of creative projects that showcase my skills in marketing, branding, and social media. Each project has allowed me to combine strategy with creativity, bringing ideas to life and building meaningful connections with audiences. Explore some of my work below to see my creative approach in action.
01
Integrated Marketing Communications
In my IMC project, I collaborated with a team to develop a storytelling narrative for JCPenney, aimed at helping the brand better connect with its consumers. We focused on crafting an authentic story that highlighted JCPenney’s role in supporting families through life’s everyday moments. Our narrative aimed to re-establish emotional connections by showcasing how JCPenney could be a trusted partner in their lives. This project allowed me to apply my creative storytelling skills while working closely with my team to align our vision with JCPenney’s brand values.
02
Content Creation
I create original, engaging content tailored to showcase the unique personality of my property. I aim to bring the property to life online. My goal is to create content that not only informs but also connects with residents, fostering a sense of community and enhancing our brand’s presence.
03
Personal Video
In my Business Communications course in my undergrad, I created a professional persona video that shared the story of my background and the journey that led me to where I am today. In the video, I highlighted my personal and professional experiences, emphasizing my deep connection to the entertainment world and how it has shaped my passion for creative marketing and storytelling. I discussed my goal of making a lasting impact on others by fostering a sense of connection and community. This video served as a reflection of my values and aspirations, showcasing my desire to blend creativity with purpose in my future career.
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